Where books become reality!

Why Self-Publish Most people self-publish so that they can retain full control over the production, marketing, and distribution of their books. Mainstream publishers are in business for the money, and may spend as little as three months promoting a book, and then it's forgotten. So what happens to the author's creative investment? The publishers don't care once they've gotten their return; they're on to the next book. Self-publishers on the other hand have something that they believe people need to hear. They're out to change the world, and won't stop until a title has thoroughly exhausted its potential. Self publishers want to own the process. That way, they can keep their life's work alive as long as there's a demand! Self-publishing avoids many problems inherent in the established publishing system. First, it's faster. You're not kept waiting by your agent, then your editor, and finally the publisher's roll-out schedule. Secondly, you're in control. You get to design a great cover, and make all the decisions over editing and layout. As experts in their field, self-publishers understand their market better than any big-city publisher, and they want to protect the integrity of their work.  They have spent years researching their ideas and want to control how they are presented to the world. It's the same with marketing. Even many authors whose books are picked up by large houses end up doing their own PR and marketing because of the pathetic marketing efforts on the part of their publisher. A large publisher is not going to share your passion for your book, so much of what drove you to write it will be lost. And rather than be treated as an "honored guest" by your publisher, the harried staff may end up regarding you as somewhat of a nuisance. While few authors are in it strictly for the money, which is just as well, since after the advance has been paid and spent, they hardly make any money on the deal. By hanging on to their rights, self-publishers keep on enjoying the royalty flow. If you're doing most of the press releases, marketing, and publicity anyway, why not do it all yourself?  Then you retain all the profits, and make $5 a book rather than 50 cents.   Back to Home